Our Philosophy

For businesses to thrive, leaders must create an environment where everyone can be or become the best version of themselves. This requires full clarity and alignment on a meaningful purpose or a shared aspiration, combined with a positive momentum and a strong desire to collectively achieve greatness.

For individuals and teams to grow, develop and become the best version of themselves, they need an environment that fosters growth and development, that nourishes ideas and aspirations and provides space for initiative and exploration towards exciting opportunities and new possibilities.

The symbol of the Cornucopia

In ancient times, the cornucopia originated from the Latin words cornu ”horn” and copia “abundance”. It was also called the horn of plenty and was a symbol of abundance and nourishment. The cornucopia was often visualized as a large horn shaped basket overflowing with produce

Originated in Greek mythology

In Greek mythology, the origin of the cornucopia is related to the birth and nurturing of the infant Zeus, who had to be hidden from his devouring father Cronus. In a cave on Mount Ida on the island of Crete, baby Zeus was cared for and protected by a number of divine attendants, including the goat Amaltheia, the “Nourishing Goddess”, who fed him with her milk. The suckling future king of the gods had unusual abilities and strength, and in playing with his nursemaid accidentally broke off her horns, which then had the divine power to provide unending nourishment, as the foster mother had to the god.

The cornucopia became the attribute of several Greek and Roman deities, particularly those associated with the harvest, prosperity, or spiritual abundance, such as personifications of Earth (Gaia or Terra); the child Plutus, god of riches and son of the grain goddess Demeter; the nymph Maia; and Fortuna, the goddess of luck who had the power to grant prosperity.

In Roman times, abstract Roman deities who fostered peace and prosperity, were also depicted with a cornucopia, including Abundantia, “Abundance” personified, and Annona, goddess of the grain supply to the city of Rome. Hades, the classical ruler of the underworld in the mystery religions, was a giver of agricultural, mineral and spiritual wealth, and in art often holds a cornucopia.